MARKETING & SELLING
Get started through book signings
Book-readings are fun! It’s a fantastic way to gain feedback from the children and parents. You sell your books directly and get to keep all the money. You’ll need a floppy hat, a colorful jacket, and some props. Read some excerpts and tell anecdotes about creating the artwork.
We can provide you with stickers, bookmarks, and coloring sheets to give out. Posters and order forms are necessary. Many of our clients sell stuffed animal characters, shirts, and activity books that we custom print. Educational presentations can be done fro any reading cover.
“I’ve been anywhere they’ll have me. Daycares, schools, libraries, Sunday school classes...dozens of places. After the first year, I published my second book and went back to them all again!”
How many can I sell?
We’re seen that anyone can sell about 300 books. This is the average circle of contacts. Then they also sell another 300 through a circle of contacts. Then they also sell another 300 through book readings. Usually, about ten book signings, signing 25 or more at each event.
“I earned over $6,000 over my first 6 months of reorders. It is a very satisfying creative hobby.”
Most writers are very happy with this and we’ll guide you in achieving it. We can show you many published books that have sold over 5,000 copies. Locally in just 2 years.
Online book sales
Once you begin distributing your new book to readers, the next step is capturing online reorders. The people who love your characters will want to order more from somewhere. By establishing them to buy direct from the publisher. You get to keep all your income.
“Bookstores are entitled to 60% for retailing, Amazon takes 90% and so-called royalty companies get 95% of your book sales. Shouldn’t the author be compensated first?”
Most writers are content to inscribe their books in person and hand it directly to the reader to take home. But there are steps to take it to the next level. First, buyers need to be able to find you in a digital search. A Facebook page is a good start on building your brand and it’s face.
For online sales, you’ll need a webpage and a PayPal account. Some people do this themselves using a template/hosting service. For those less tech-savy, Wise Publications can make you a basic e-commerce site for about $500.
For a set fee, we can also do the digital labor to get you set up on Kindle or Amazon, etc. It’s nice to be found on these sites but the cost of a couple of hundred dollars is not usually re-couped.
Next is to start building your brand thru online publicity and blogs etc. It can be very gratifying to chat with fans. We recommend that one stair-step at a time is a good start and just see where things lead you.
The problem of vanity publishing
It hurts to see new writers have their money taken for dubious benefits. If you are paying out of your own funds for “subsidy printing” then you’re not being published. If an “agent’s” company doesn’t manufacture their own books, then they’re making a commission off of you. Some people want to believe, but the profits don’t add up.
“Many, many authors have come to us complaining of having paid $5,000 for a marketing package with no sales to show for it. We’ll show you how to earn $5,000 in profits using your own initiative.”
So what does Wise Publications offer?
Our business model is to assist you in modern self-publishing. You may pay directly for books we craft right here in our bookbindery, and you order for books we craft right here in our bookbindery., and you order individual services at an upfront cost. No pricey packages or over-promised from us. Your independent business should be the one profiting off your own creative works. Not someone else taking your own funds and then the sales income also. Let’s talk about your options and offer some pricing.