Hans J. Sternberg
We Were Merchants
We Were Merchants is the fascinating and inspiring story of a family of immigrant merchants who transformed a nondescript apparel store in Baton Rouge into a national retail legend. At its pinnacle, when family businesses ruled the retail landscape, Goudchaux's/Maison Blanche had become the largest family-owned department store in America. The Sternbergs sold Goudchaux's/Maison Blanche in the early 1990s, bringing to an end their centuries-old mercantile tradition that began in a small shop in eighteenth-century Germany. We Were Merchants is enhanced with recollections of former customers and employees, and forty-two historic photographs.